For a market so vast and a product so unique, the process that a real estate sales and marketing company follows demands not only to be structured but also to be aligned with the defined targets the developer is looking for. Real estate is a product lasting for decades and has attributes beyond finance. Hence, before applying the process of sales into action, Bellwether lays the groundwork for a step-by-step princess that leads to the most attractive results. The framework starts with understanding the market with micro-market analysis, proceeds with project benchmarking, followed by defining the target group, then pinpointing the specific audience by defining the customer and ending with the value proportion.
